ABOUT US

A SINGAPORE TEA STORY

We are a contemporary tea company specializing in tea blends with Singapore and South East Asian taste, with our main shop & atelier nestled in a quiet stretch of Kreta Ayer Road in Chinatown. Starting with the original Pandan Chiffon tea out of a home kitchen-ette, we now offer an exceptional collection of gourmet tea and artisan tea blends to cafes & restaurants in Singapore, Brunei & The Maldives. 


Established in 2014, ETTE TEA COMPANY celebrates the suffix [–ette], which transforms words into a more diminutive nature. This represents the ideals behind the company: to be a boutique producer of gourmet loose tea leaves and tea bags that are excellent in taste, and much more personal. Tea blending comes first with the focus on palate experimentation; balancing nice tea with other ingredients to form a unique product. Careful thought and precise tastings are involved leading to the creation of each individual blends.


Combining the heritage and tradition of tea with modern and classic design, we aim to make cool tea blends and presents fine single-origin teas to aficionados everywhere.

Founder

VICTOR KOH

Victor has a longtime fondness for tea leaves, herbs and local flavours and that has propelled him to craft out several bespoke tea blends for restaurants, corporates & banks in Singapore and the region.

He calls himself a First-Generation Tea Maker because he does not come from a family of tea merchants. The legacy starts now with him.  ETTE TEA COMPANY was thus created as a romantic expression of his imaginative & curious palate in tea making. His unique creations are culmination of sight, smells and flavours of regional culture, cuisine and community; resulting in tea blends that rekindles a memory or emotion, from just a sip from the cup.

General Manager

ASHLEY SIM

Ashlyn Sim is the General Manager of ETTE TEA COMPANY, where she leads the company’s operations and strategic growth. With a background in Design Communications from LaSalle College of the Arts, Ashlyn began her career in design and branding at leading agencies.

In 2015, she joined ETTE TEA COMPANY as Brand Manager, playing a key role in shaping the brand's identity. Since 2018, she has expanded her responsibilities to manage all aspects of the company’s operations, driving innovation and maintaining high standards of quality and design.

Passionate about design and craftsmanship, Ashlyn’s leadership continues to fuel ETTE TEA COMPANY's success in the competitive tea industry.